But on 18 October some chose not to follow Mother Nature but instead wear their most verdurous clothing. Thankfully, this wasn’t due to a distributing fault by British Vogue, but rather to raise awareness of an important environmental issue.
Go Green Day 2013, organised by Size of Wales, called on the nation to don vivid green clothes in aid of rainforests. Socialites tweeted #gogreenday, bakers sold cupcakes with Shrek-skinned icing and one person spent the day in a chlorophyllic morph suit.
The Bubble Tea Shop in Bangor concocted a luminous green ice tea and the Bute Cottage Nursery organised an upcycled-fashion show with designs that would make Julien Macdonald green with envy.
School children were caught green-handed in the fundraising spirit. Lowri Jenkins, Campaigns Manager for Size of Wales, said, "Schools took it to another level … our Education Officer Nigel can't keep up with all the schools who want him in to talk about tropical forests".
Through the actions of individuals, communities and schoolchildren in Wales and beyond, so far Go Green Day has raised £2500 with every penny being matched by Size of Wales. Rainforests, sometimes referred to as the “lungs” of the earth, are considered the richest ecological areas on the planet, but are being razed to the ground to create farmland.
Size of Wales protects about two million hectares of these specialised forests around the world, about the same size as our hen wlad. From the Gola forest in Sierra Leone to the Mangabe of eastern Madagascar, the organisation is working with numerous partners to preserve the natural habitats of thousands of species.